Netflix Video Gives Away Pizzas at Safeway And Shaws
In a rare subscription promotion, Netflix Inc is giving away 2 free Newman’s Own frozen pizzas to new rental dvd subscribers at Safeway’s, Albertson’s and Shaw’s stores. Safeway is popular on the west coast while Shaw operates on the east coast. Albertsons is the third retailer to take part in the frozen pizza give away by Netflix this year. It is not often that product give-a-ways are a part of Netflix marketing, so this campaign is unique for the video rental company.
The company is on a role with the recent price reductions by Microsoft and Sony on their XBox 360 and Playstation 3, respectively. 6.2 million new subscribers are expected to be added to the Netflix subscription count over the next quarter when all these new game console owners enroll in the Netflix Instant Watch program. The company added 1 million subscribers when XBox added the service recently.
Newman’s Own pizza is a company founded by actor Paul Newman in 1982. Their pizzas are all natural and the company strives to donate profits back to its community. $280 million has been donated to local charities by the pizza maker. Paul Newman passed away last year after a long success acting career.
