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Increasing Engagement On Your Community-Based Site

Getting people to interact on community-driven websites takes time, effort and the correct formula. You also have to ensure that your community website has the right reputation if you want to engage new contributors and allow your community-based site to grow. Increasing users to your site can be accomplished in several ways.

Encourage Communication

The best way to increase your number of users is to encourage the lines of communication between you and the internet world. You can turn your website’s observers into contributors by ensuring that people know what it is they can do. You have to use actionable language and multiple entry ports to tell people how they can contribute. If observers have a clear understanding of exactly how they can interact, then they will be more likely to do so.

Another way to encourage communication is to remove any content that eliminates or discourages active discussion. You want to develop a reputation with your users that your site provides open discussions and communications. A community manager can be very useful for creating your site’s reputation management plan. These managers can directly communicate with users and encourage new users to join. They can also take steps to prevent your site from becoming hostile to new users, as sometimes happens when online communities become well established.

Managing Your Reputation

An online reputation is derived from your actions and what people say about your actions, so you want to take the proper steps to ensure that people are saying the right things. Online reputation management can be used as part of your strategy to strengthen your relationship with the community. You want to make sure that your site is sending the right message and if you reward and promote your good contributes people will receive that message.

Eliminating anything that discourages communication while promoting good contributions will set your community-based site up with a good reputation. The better reputation your site has, the faster it will grow.

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Is Facebook Good For Promoting Your Music?

It’s what people wonder no matter what type of business they’re into: how to get facebook fans. We all know that we’re meant to get a load of Facebook fans to make our marketing campaign that bit easier, but not every one knows how to use or interact with these fans. In some industries, for example the music industry, not everyone is even sure if more Facebook fans would benefit them.

Being involved in the music business myself, I can tell you right now that getting Facebook fans is a important role in your promotion. I know many musicians find it hard to get Facebook fans, but that’s only because you’re used to the mass following of the MySpace days. The thing is, on Facebook people won’t add you unless they’re generally interested in what you have to say or offer. With MySpace you could get an add of any random person and it wouldn’t be an issue.

The good thing about Facebook is the people that add you will be genuinely interested in what you’re offering. That means you have a chance to turn them into life long fans with some follow up relationship building. I’d sooner take 200 friends on FB then I would 2000 ‘friends’ on MySpace. The quality of the interaction is so much better, and these people will intentionally listen to your music rather then just have it automatically play when you go onto their page.

So, now you know you need to promote your music with Facebook, what is the best way about doing that? Well, from what I’ve seen it’s a good idea to create a Band Page tab for your Facebook fan page. If you’re not sure how to do this, check out this article on how to create a band page on facebook. This will allow you to stream your music directly on Facebook, let people buy your music and more.

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