It’s what people wonder no matter what type of business they’re into: how to get facebook fans. We all know that we’re meant to get a load of Facebook fans to make our marketing campaign that bit easier, but not every one knows how to use or interact with these fans. In some industries, for example the music industry, not everyone is even sure if more Facebook fans would benefit them.
Being involved in the music business myself, I can tell you right now that getting Facebook fans is a important role in your promotion. I know many musicians find it hard to get Facebook fans, but that’s only because you’re used to the mass following of the MySpace days. The thing is, on Facebook people won’t add you unless they’re generally interested in what you have to say or offer. With MySpace you could get an add of any random person and it wouldn’t be an issue.
The good thing about Facebook is the people that add you will be genuinely interested in what you’re offering. That means you have a chance to turn them into life long fans with some follow up relationship building. I’d sooner take 200 friends on FB then I would 2000 ‘friends’ on MySpace. The quality of the interaction is so much better, and these people will intentionally listen to your music rather then just have it automatically play when you go onto their page.
So, now you know you need to promote your music with Facebook, what is the best way about doing that? Well, from what I’ve seen it’s a good idea to create a Band Page tab for your Facebook fan page. If you’re not sure how to do this, check out this article on how to create a band page on facebook. This will allow you to stream your music directly on Facebook, let people buy your music and more.