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Netflix makes Subtitles Available on Desktop Viewing

Netflix makes Subtitles Available on Desktop Viewing

Netflix recently announced on their blog that subtitles are available on some movies streaming to the PC/Mac. About 100 titles have been added to the close caption selection. Over time the DVD rental and streaming media company hopes to add additional titles to the close caption available group in addition to other streaming devices.

The company posted in June of 2009 that they were working on the technology and explained the difficulty in adding subtitles to movies post-production. Silverlight clients are the easiest formats to deliver the new functionality and therefore the release of PC/Mac subtitles this year.

Also look for other platforms to have close captioning in the coming months. Lost Seasons One through Four are some of the television episodes that you can watch on your desktop to see the new technology in action. English subtitles on English video isn’t something the company expects to be widely used but finds the development of the technology important.

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Netflix Video Gives Away Pizzas at Safeway And Shaws

Netflix Newmans Own Pizza Giveaway

Netflix Video Gives Away Pizzas at Safeway And Shaws

In a rare subscription promotion, Netflix Inc is giving away 2 free Newman’s Own frozen pizzas to new rental dvd subscribers at Safeway’s, Albertson’s and Shaw’s stores. Safeway is popular on the west coast while Shaw operates on the east coast. Albertsons is the third retailer to take part in the frozen pizza give away by Netflix this year. It is not often that product give-a-ways are a part of Netflix marketing, so this campaign is unique for the video rental company.

The company is on a role with the recent price reductions by Microsoft and Sony on their XBox 360 and Playstation 3, respectively. 6.2 million new subscribers are expected to be added to the Netflix subscription count over the next quarter when all these new game console owners enroll in the Netflix Instant Watch program. The company added 1 million subscribers when XBox added the service recently.

Newman’s Own pizza is a company founded by actor Paul Newman in 1982. Their pizzas are all natural and the company strives to donate profits back to its community. $280 million has been donated to local charities by the pizza maker. Paul Newman passed away last year after a long success acting career.