Super Bowl is done and dusted for another year and this year meant another crammed schedule of ads. The fact is that advertising in the time slot of the Super Bowl means you are going to reach an excess of around 95 million people and this is in the US alone. With this in mind advertisers try to make their ads the best they can be as even converting a fraction of this amount of people to sales would be a huge gain for a business despite it costing hundreds of millions to advertise during the big game.
So without further ado here are some of the best ads of this year’s Super Bowl.
VW- The Force
This ad was my favourite and not just because I am a huge Star Wars fan but because the ad made me smile. The great thing about this ad is that it doesn’t reveal the identity of the child meaning it could be a boy or a girl and for me this is encouraging as there are a lot of Star Wars fans out there that are women.
Again this was another ad that made me chuckle and it is hard not to laugh at a beaver doing the respect sign to a human. I love that the whole ad has a back story and although the camera zooms onto the tyres a couple of times you are not force fed the brand until the very end.
The Doritos adverts are a bit of a tradition on the Super Bowl and this year was no different. The favourite for me this year was most certainly the Pug advert. As soon as you see the dog running at top speed towards the guy you know it’s coming, you know he is going to get crushed but yet it is still funny when you see it happen.
You can see just by these three ads that the advertisers pull out all of the stops for Super Bowl and with all the money they are spending it makes perfect sense to do so.
Ryan is a sports fan working for a company that deal with baby friendly holidays and you can find him on Twitter @ryanogs.
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Three Brilliant Super Bowl Ads 2011 by Steve