In a rare subscription promotion, Netflix Inc is giving away 2 free Newman’s Own frozen pizzas to new rental dvd subscribers at Safeway’s, Albertson’s and Shaw’s stores. Safeway is popular on the west coast while Shaw operates on the east coast. Albertsons is the third retailer to take part in the frozen pizza give away by Netflix this year. It is not often that product give-a-ways are a part of Netflix marketing, so this campaign is unique for the video rental company.

The popular DVD renter Netflix started its business sending out titles by mail, but soon after its initial success in this field, it pioneered the online movie streaming market.