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What Is The Aim For Your Music

When you’re taking part in the music business, there are a number of things you need to do: Practice your art till you are good enough to compete with the already established acts out there, set yourself a USP (Unique Selling Point) to differentiate yourself from the competition or fill in a gap in the market, and make sure you promote your music enough in order for it to sell.

These are all important things you need to do, and will fit in to the general aim you have for your music career. Before we go any further however, I’d like to ask you what the main aim for your music career is? I ask this because not many people really know. They say they want to make a lot of money from their music and get well know and on TV, but is this really a aim? Well I suppose it is, but it’s not a S.M.A.R.T aim. And by S.M.A.R.T aim I mean Specific, Measured, Aimed, Realistic and Timed. So why do you need S.M.A.R.T aims?

Well, first of all because is sets of a good business plan for your music If your plan is too general, you won’t know what steps you have to take in order to make your plans a reality, nor would you be able to track your progress as you continue on your journey. You may be making mistakes or not be where you should be at that point, but unless you make a plan of when you should have achieved each goal by, how would you know?

You can use a top quality mailing list service for musicians and be fluent on all the social networking sites on the net, but if you can’t draw up a good business plan and stick to it, your work will be a lot harder then it needs to be.

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Is Facebook Good For Promoting Your Music?

It’s what people wonder no matter what type of business they’re into: how to get facebook fans. We all know that we’re meant to get a load of Facebook fans to make our marketing campaign that bit easier, but not every one knows how to use or interact with these fans. In some industries, for example the music industry, not everyone is even sure if more Facebook fans would benefit them.

Being involved in the music business myself, I can tell you right now that getting Facebook fans is a important role in your promotion. I know many musicians find it hard to get Facebook fans, but that’s only because you’re used to the mass following of the MySpace days. The thing is, on Facebook people won’t add you unless they’re generally interested in what you have to say or offer. With MySpace you could get an add of any random person and it wouldn’t be an issue.

The good thing about Facebook is the people that add you will be genuinely interested in what you’re offering. That means you have a chance to turn them into life long fans with some follow up relationship building. I’d sooner take 200 friends on FB then I would 2000 ‘friends’ on MySpace. The quality of the interaction is so much better, and these people will intentionally listen to your music rather then just have it automatically play when you go onto their page.

So, now you know you need to promote your music with Facebook, what is the best way about doing that? Well, from what I’ve seen it’s a good idea to create a Band Page tab for your Facebook fan page. If you’re not sure how to do this, check out this article on how to create a band page on facebook. This will allow you to stream your music directly on Facebook, let people buy your music and more.