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Heat magazine: The people’s choice

Heat magazine is labeled as one of the top player in entertainment magazine circulation. It reaches up to 500,000 magazines per week. Not bad for a company that was established in 1999 by a German company called Bauer Media Group. This magazine essentially targets teenagers and young adults especially women.  Heat magazine has all the stuff that a girl needs: juicy gossips, latest styles and beautiful and hot celebrities. In addition, the magazine also tackles latest music, upcoming movies, celebrity interviews and TV listings.

Similar to newly established companies, Heat also struggled in the beginning. Countless changes in lay outs, featured articles and advertising strategies were injected in the management and the magazine itself. After those necessary changes, subscription increased exponentially. Due to the great interest of the public toward reality shows and gossips, heat magazine focuses on those topics and also help fill up the magazine’s pages. Ever since the magazine stamped its role in the circulation, the company hasn’t experience any downward trend in sales. Many readers of this magazine say that heat magazine is a great read during breaks and while waiting for a train, bus, cab or plane

Heat magazine is release weekly. Oftentimes, the latest celebrity gossip and crazy photos of celebrity doing everything and anything under sun attract the readers to purchase the magazine. It also includes features on the hottest bodies in Hollywood and entertainment scene, DVD and music reviews as well as upcoming flicks. Some readers can’t get enough of the sarcastic and witty remarks of the editorial staffs.

Another favorite section is “The week in pictures” which showcases candid and not so candid pictures of celebrities from red carpet events to normal everyday activities such as buying groceries and shopping. In addition, there are sections that discuss the relationship status of celebrities, celebrity styles, and horoscopes.

Heat magazine subscription is actually a simple process. Customers are given the option to choose whether to pay through debit or credit card. Monthly packages are available to suit varying needs of the readers. Subscribing to heat magazine through online purchases is charged 50% less than other methods of payment.