On Wednesday, at Cinemacom, Fandango, a popular subsidiary of NBC Universal, welcomed five new theaters to its already extensive list of viewing options. Malco Theatres, Goodrich Quality Theaters, Frank Theatres, NCG Cinemas, and Paragon Theaters bring the enterprise’s already impressive offerings up to more than 23,000 choices for cinema attendees in the United States, and represent a whopping 83% of the country’s theaters.
While Fandango’s connections include mega theater ventures like Cinemark, with nearly 4,500 screens, the latest additions to the cinematic family extend the theater advantage by more than 1,000 options. Malco and its screens in Kentucky, Arkansas, Missouri, Mississippi, Louisiana, and Tennessee; Frank Theaters in Florida, Georgia, Tennessee, North and South Carolina, West Virginia, Pennsylvania, and New Jersey; Goodrich locations in Missouri, Illinois, Indiana, and Michigan; and Paragon screens found in Virginia, Minnesota, and Florida will all help Fandango offer the best in cinema resources. What’s more, independent operations across the country can now get a piece of the action, thanks to Fandango’s new connection Veezi Cinema and its management software.
The online movie resource offers an extensive range of services, from basic information to trailers and special offers, to gift cards and contests. It can be easily accessed through a variety of mobile and online apps, like Pinterest, Twitter, Facebook, and Instagram. Almost half of all movie tickets purchased in 2014 were purchased online, and current downloads of Fandango’s apps exceed 40 million. Times are constantly shifting the face of entertainment and this popular service is leading the latest shifts.