Netflix Arrives At Virgin Media
Netflix has been rapidly growing over the last few years, so much so that the video-on-demand program has begun receiving worldwide attention. Recently, a contract with the company has allowed Virgin Media subscribers in the United Kingdom to access the TV and movie streaming service right from the comfort of their TiVo boxes, after an informative survey determined that the program would be met with popular success.
Many expect that, within the next few days, Netflix will become available and will work in conjunction with Virgin Media’s preexisting variety of available content. This gives TiVo owners a far easier way to access exclusive titles that are only available on Netflix, such as Orange is the New Black, House of Cards, Hemlock Grove, and Arrested Development. Additionally, in order to draw in TiVo owners who have not yet signed up with Netflix, the company is offering a six month Netflix free trial period for current customers who are enjoying VIP or Premier subscriptions.
This type of deal affects both the company and the consumer in a positive way. Virgin Media has the opportunity to expand the value of its TiVo setup and keep their customers interested in their platform, while the customers are more likely to explore the various live TV and enjoy the numerous on demand programs and content available. By including Netflix in the business arrangements, they are able to showcase their services to a wider audience, and help draw more widespread attention to their streaming potential throughout the United Kingdom.